Vsquared x Media Exclusive: Malta’s Largest Creative Alliance Reshapes Media
Malta’s creative industry reaches a new milestone as Vsquared and Media Exclusive team up to form the island’s biggest production powerhouse. Discover what this means for TV, branded content, and storytelling.
Malta’s creative and media industry has entered a new chapter. Two of the island’s biggest players Vsquared and Media Exclusive have officially announced an alliance that brings together decades of production experience, television success, and digital innovation. While maintaining their distinct creative identities, the two companies aim to form Malta’s largest creative production powerhouse, capable of delivering bold, multi-platform content for local and international audiences.
This move comes at a pivotal moment for Malta, as the nation continues to expand its footprint in media, TV, branded content, and digital storytelling.
Why This Alliance Matters
Between Vsquared and Media Exclusive, the teams have already brought audiences some of Malta’s most successful productions:
Love Island Malta
Family Feud Malta
Peppa Pig bil-Malti
The Maltese premiere of L-Iskorpun (Akrep), the first international series fully dubbed in Maltese.
By pooling resources and expertise, the alliance is not a merger but a strategic amplification. As the leadership team highlighted in their joint statement:
“This is about amplification, not a merger. By joining forces, we can dream bigger, move faster, and deliver even more value to audiences and clients alike, while preserving our unique teams and creative cultures.” (LovinMalta, 2025)
This philosophy underlines a future where Maltese productions can compete regionally and globally, without losing the cultural nuances that make them unique.
The Faces Behind the Alliance
At the heart of this alliance are six industry leaders with decades of experience across media, television, and digital content:
Martina Zammit
Ben Camille
Chris Gravina
Lara Caruana
Rachel Cachia
Nadya Cachia
Their combined expertise spans TV production, branded entertainment, content strategy, and marketing innovation. This collective leadership makes the alliance not just a business deal, but a creative movement.
Industry Impact
TV & Entertainment
The alliance strengthens Malta’s ability to produce high-quality local formats, adapt global franchises, and launch original productions.Branded Content
In a media landscape where brands are investing in storytelling, this collaboration provides companies with a one-stop shop for creative campaigns that merge television-scale production with digital-first storytelling.Global Competitiveness
With Malta positioning itself as a hub for film and media, this alliance boosts its credibility in attracting international co-productions and partnerships.Audience Connection
By blending tradition with innovation, the collaboration aims to deliver content that resonates locally while appealing to broader audiences.
Challenges Ahead
While the alliance is a bold step, it comes with challenges:
Maintaining individuality: Ensuring that Vsquared and Media Exclusive retain their unique voices while collaborating.
Global competition: Competing against established European and international production houses.
Scaling sustainably: Balancing expansion with consistent quality.
However, if managed well, the collaboration has the potential to redefine Malta’s creative industry over the next decade.
The Takeaway
The Vsquared and Media Exclusive alliance is more than a business agreement, it’s a statement of ambition for Malta’s creative sector. By combining local expertise with global aspirations, the collaboration could set a new standard for storytelling, branded content, and audience engagement on the island and beyond.
As Malta continues to grow as a cultural and creative hub, this alliance may be remembered as a turning point in how the island’s stories reach the world.
