Sephora & Vogue Bet Big on Creator Commerce: What Brands Need to Know
Dheerluxe Dheerluxe

Sephora & Vogue Bet Big on Creator Commerce: What Brands Need to Know

Traditionally, creators link through affiliate networks such as LTK and ShopMy, which charge 8–15% in fees. With Sephora and Vogue now operating their own platforms, these fees are eliminated, allowing creators to earn more directly while brands retain greater control over data and customer journeys.

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Milan Fashion Week 2025: Gucci’s Cinematic Reinvention and Diesel’s Spectacle
Dheerluxe Dheerluxe

Milan Fashion Week 2025: Gucci’s Cinematic Reinvention and Diesel’s Spectacle

Milan Fashion Week opened with a seismic double-act. Two houses — one of the most powerful in luxury and another deeply embedded in pop culture — set the tone for 2026: Gucci under Demna’s new direction, and Diesel with Glenn Martens’ radical approach. While their strategies diverge, both delivered one clear message: fashion is no longer just about clothes. It’s about identity, culture, and experience at scale.

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Gap Expands Into Beauty and Accessories With Industry Veterans
Dheerluxe Dheerluxe

Gap Expands Into Beauty and Accessories With Industry Veterans

Gap Inc. announces a bold move into beauty and accessories, hiring Reed Krakoff and John Demsey to drive growth across Old Navy, Banana Republic, and Athleta. Discover how CEO Richard Dickson is betting on beauty as the next big engine of retail success.

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Rachel Scott’s Diotima Debut: A Carnival of Culture and Resistance
Dheerluxe Dheerluxe

Rachel Scott’s Diotima Debut: A Carnival of Culture and Resistance

Rachel Scott’s Diotima debut isn’t just fashion; it’s a reclamation. It's about Caribbean identity, joy, and resistance made visible—and wearable. In an industry often chasing novelty, her work reminds us that rootedness and history can offer the most transformative narratives.

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