Milan Fashion Week 2026: Gucci’s Cinematic Reinvention and Diesel’s Spectacle

Milan Fashion Week opened with a seismic double-act. Two houses — one of the most powerful in luxury and another deeply embedded in pop culture — set the tone for 2026: Gucci under Demna’s new direction, and Diesel with Glenn Martens’ radical approach. While their strategies diverge, both delivered one clear message: fashion is no longer just about clothes. It’s about identity, culture, and experience at scale.